the rights from CBS to use The Beverly Hillbillies
theme for casinos, hotels, theme parks, restaurants, cosmetics and
consumables. There is no doubt that the name of the show is recognizable
worldwide. Demographically, those people who grew up watching the show are
the adults of today, and are very familiar with the warmth, humor, and good
old-fashioned American fun the series provided them. The name recognition is
the method that Jethro Bodine’s Beverly Hillbillies Mansion & Casino
to use to attract large numbers of visitors.
The multi-million dollar project will feature unique applications of
The Beverly Hillbillies theme. Granny’s Shot Gun Weddin’ Chapel,
Jethro’s All-You-Ken-Et Buffet, the Cement Pond, Granny’s
White Lightnin’ Bar complete with rain & lightning, Elly May’s Buns
(Bakery), gourmet meals from Drysdales’ Fancy Eatin’ Fo Da Richins,
Granny’s Vittles & Hog Jowls Coffee Shop, and an oil derrick are just
a few of the many attractions … a project of Las Vegas standards will be
The Beverly Hillbillies
provides more than just a highly recognizable brand name. Max Baer has
translated the characters recognition into entertainment experiences and
total project theme opportunities that are unique. The realization of Max’s
ideas is a consumer draw even without the gaming experience. A few of Max’s
ideas, for the casino, hotel, and retail entertainment complex are outlined
on the following pages.
will become the landmark for Carson Valley, Nevada. The Oil
will draw the attention of all passers by and will be visible from miles
The exterior of the
property will be designed and landscaped as Jethro's version of the
beautifully elegant Beverly Hillbillies Mansion, but five times larger
(with additions by architect Jethro Bodine). "Beverly Hills that is. .
. swimming pools, movie stars!"
Once inside the casino, the decor will make the guests feel at home with
the elegance of a Beverly Hills Mansion complete with chandeliers, elegant
staircases, palm trees and combined with the home spun charm of
The Beverly Hillbillies.
The hotel rooms will be
upscale with jacuzzi tubs appropriate for a Beverly Hills mansion and will
have a touch of "hillbilly"
flavor rooms dedicated to the colors and tastes of Jed's room, Granny's
room, Elly May's room, Jethro's room and the Drysdale's suites.
The bathrooms will have elegant bleached-wood outhouse doors with brass
beer bottle door handles. However, the interior will be "ultra" Beverly
Hills! "Don’t worry . . . your bottom won’t get splinters!!!"
The slot machines will
no longer have the images of lemons, cherries, and oranges. Instead the
unique images will be The Beverly Hillbillies characters
including Jed (Clampett's
Elly May, Granny (Moonshine
and Duke the Dog. $ Ching $ Ching $
A large arcade will be designed at the children’s center, utilizing the
characters from the series. The adults can gamble & enjoy themselves worry
free while knowing their children are in the safety and security of a
guarded environment filled with hours of fun for the youngins!
The old cabin from back in the hills will become
Granny’s Shotgun Weddin’ Chapel
and will be
placed in an area where the players and other people can watch and enjoy
real weddings take place. The weddings will be presided over by
who will be a real Justice of the Peace and will perform weddings for
people that want to get married, people that are already married and
people who want to get hitched just for the fun of it in a mock
The event will be taped from eight video cameras from which a wedding
movie will be edited together. Take the video back home to your friends
and family for a
experience giving them incomparable laughter & entertainment.
As an extra (on occasion), we ill have "guest celebrity Granny's" who may
be "men" dressed as Granny to make an even more fun-filled experience!
For pool activities, a
similar to the one shown in the TV series will be built, catering to the
hotel guest. "Keep your eyes open for the flamingos and Elly May’s
Beverly Hillbillies Limousine
comes complete with its own
backfires, snorts & whistles. The limousine is available to take you and
your guests to and from the airport as well as other casino or sites of
interest in the area. "Hot Dawg! You never can tell, that might be
Jethro drivin’ that limo!!!"
Uncle Jed’s Country Store
gift shop will have specialty items including: Granny’s Cookbook, Granny
Glasses, Elly May Bras, Beverly Hillbillies mugs and cups, Beverly
Hillbillies rope belts, T-Shirts, hats, music boxes, "purrfume",
various cosmetics and a large variety of collectables. There will also be
consumables such as Jethro’s Beverly Hillbillies Pork Sausage, Elly’s
Critters Dog & Cat Food and Jethro’s Jerky, just to name a few!
Elly May’s Critters will offer a variety of cute & cuddly
stuffed toy animals that
will be roaming the country store waiting for a good family to take them
The waitresses will be
dressed like Elly May (padded like Dolly Parton). The dealers like Jethro
(because he’s so dumb that anyone can beat him!), and the pit bosses like
Uncle Jed (the man of honesty & integrity!).
is that the real Jethro I see over there dealing those cards?!?!?"
Casino chips will have pictures of the characters from the series, so
customers can collect all of them. "What a great keepsake!"
The casino will feature
4'x6' pictures from the series, similar to the original MGM Grand in Las
Vegas, which featured large blowups of MGM’s major stars, like Gable,
Tracy, Hepburn, Garland, etc.
The Commerce Bank
of Beverly Hills will be the cashier cage. "You don’t have to
worry about keeping your eyes on Mr. Drysdale’s sticky fingers!!!!"
With these theme related touches, and many more, The Beverly
Hillbillies experience can become a marketing coup that will be
irresistible to millions of guests.
come now, ya hear!"