Baer has the rights from CBS to use The Beverly Hillbillies theme for casinos, hotels, theme parks, restaurants, cosmetics and consumables. There is no doubt that the name of the show is recognizable worldwide. Demographically, those people who grew up watching the show are the adults of today, and are very familiar with the warmth, humor, and good old-fashioned American fun the series provided them. The name recognition is the method that Jethro Bodine’s Beverly Hillbillies Mansion & Casino  intends to use to attract large numbers of visitors.

The multi-million dollar project will feature unique applications of The Beverly Hillbillies theme. Granny’s Shot Gun Weddin’ Chapel, Jethro’s All-You-Ken-Et Buffet, the Cement Pond, Granny’s White Lightnin’ Bar complete with rain & lightning, Elly May’s Buns (Bakery), gourmet meals from Drysdales’ Fancy Eatin’ Fo Da Richins, Granny’s Vittles & Hog Jowls Coffee Shop, and an oil derrick are just a few of the many attractions … a project of Las Vegas standards will be created!

The Beverly Hillbillies provides more than just a highly recognizable brand name. Max Baer has translated the characters recognition into entertainment experiences and total project theme opportunities that are unique. The realization of Max’s ideas is a consumer draw even without the gaming experience. A few of Max’s ideas, for the casino, hotel, and retail entertainment complex are outlined on the following pages.

•  The exterior of the property will be designed and landscaped as Jethro's version of the beautifully elegant Beverly Hillbillies Mansion, but five times larger (with additions by architect Jethro Bodine). "Beverly Hills that is. . . swimming pools, movie stars!"

•  Once inside the casino, the decor will make the guests feel at home with the elegance of a Beverly Hills Mansion complete with chandeliers, elegant staircases, palm trees and combined with the home spun charm of The Beverly Hillbillies.

•  The hotel rooms will be upscale with jacuzzi tubs appropriate for a Beverly Hills mansion and will have a touch of "hillbilly" flavor rooms dedicated to the colors and tastes of Jed's room, Granny's room, Elly May's room, Jethro's room and the Drysdale's suites.

•  The bathrooms will have elegant bleached-wood outhouse doors with brass beer bottle door handles.  However, the interior will be "ultra" Beverly Hills!  "Don’t worry . . . your bottom won’t get splinters!!!" 

•  The slot machines will no longer have the images of lemons, cherries, and oranges. Instead the unique images will be The Beverly Hillbillies characters including Jed (Clampett's Cash ™), Jethro (Bubblin’ Crude™), Elly May, Granny (Moonshine Money™) and Duke the Dog.  $ Ching $ Ching $  

•   A large arcade will be designed at the children’s center, utilizing the characters from the series. The adults can gamble & enjoy themselves worry free while knowing their children are in the safety and security of a guarded environment filled with hours of fun for the youngins!

•  The old cabin from back in the hills will become Granny’s Shotgun Weddin’ Chapel and will be placed in an area where the players and other people can watch and enjoy real weddings take place. The weddings will be presided over by "granny" who will be a real Justice of the Peace and will perform weddings for people that want to get married, people that are already married and people who want to get hitched just for the fun of it in a mock "shotgun weddin’". The event will be taped from eight video cameras from which a wedding movie will be edited together. Take the video back home to your friends and family for a "one-of-a-kind" experience giving them incomparable laughter & entertainment.    As an extra (on occasion), we ill have "guest celebrity Granny's" who may be "men" dressed as Granny to make an even more fun-filled experience!

•   For pool activities, a Cement Pond similar to the one shown in the TV series will be built, catering to the hotel guest. "Keep your eyes open for the flamingos and Elly May’s critters!"
   
•  The Beverly Hillbillies Limousine comes complete with its own "still", backfires, snorts & whistles. The limousine is available to take you and your guests to and from the airport as well as other casino or sites of interest in the area. "Hot Dawg! You never can tell, that might be Jethro drivin’ that limo!!!"

•  Uncle Jed’s Country Store gift shop will have specialty items including: Granny’s Cookbook, Granny Glasses, Elly May Bras, Beverly Hillbillies mugs and cups, Beverly Hillbillies rope belts, T-Shirts, hats, music boxes, "purrfume", various cosmetics and a large variety of collectables. There will also be consumables such as Jethro’s Beverly Hillbillies Pork Sausage, Elly’s Critters Dog & Cat Food and Jethro’s Jerky, just to name a few!  Elly May’s Critters will offer a variety of cute & cuddly stuffed toy animals that will be roaming the country store waiting for a good family to take them home!

•   Highly themed restaurants with country-style specialties include from having your own privately enclosed booth at Jethros All You Can Et Buffet to gourmet meals at Drysdale’s Fancy Eatin’s for the Richuns (complete with "billiard" tables & pot passers!) and Granny’s Vittles & Hog Jowls Coffee Shop.

•  Elly May's Buns Bakery where the buns and biscuits are to die for (and some people have!)

•  Have a swig from Granny’s special "XXX" jug at Granny’s White Lightnin’ Bar. "Watch out for the falling rain & lightning!"

•  The waitresses will be dressed like Elly May (padded like Dolly Parton). The dealers like Jethro (because he’s so dumb that anyone can beat him!), and the pit bosses like Uncle Jed (the man of honesty & integrity!). "Hey, is that the real Jethro I see over there dealing those cards?!?!?"

•  Casino chips will have pictures of the characters from the series, so customers can collect all of them. "What a great keepsake!"

•  The casino will feature 4'x6' pictures from the series, similar to the original MGM Grand in Las Vegas, which featured large blowups of MGM’s major stars, like Gable, Tracy, Hepburn, Garland, etc.
   
•  The Commerce Bank of Beverly Hills will be the cashier cage. "You don’t have to worry about keeping your eyes on Mr. Drysdale’s sticky fingers!!!!"

With these theme related touches, and many more, The Beverly Hillbillies experience can become a marketing coup that will be irresistible to millions of guests.